Our story
Trusted Melbourne funeral directors supporting families across Brighton, Cheltenham and surrounding areas for more than 145 years.
Part of the community
Founded by William Dubbie Rose in 1880, W.D. Rose has been part of Melbourne's Bayside community for more than 145 years. Generations of local families have turned to us for support, guidance and care during life's most difficult moments.
Experienced funeral guidance
Personalised farewells
Every W.D Rose farewell is thoughtfully shaped around the life being remembered.
Inclusive of all cultures and religions
All faiths and customs are honoured with respect and understanding. It’s the W.D. way.
A familiar presence in Melbourne
We’re locals caring for locals, closely connected to our communities.
Chosen for our care, compassion and respect
We’re proud to support families during life’s difficult moments.
A dedicated Melbourne team
Our team includes arranger-conductors, funeral director assistants, pre-planning specialists and long-serving staff members, including team members who have been supporting local families for more than two decades.
Meet our funeral specialists
Meet Alfie, our friendly therapy dog, who helps welcome families visiting our Brighton and Cheltenham locations.
Careers at W.D. Rose
Being a funeral director is a special role. If you’re compassionate, kind and care deeply about supporting families, we’d love to hear from you.
Reflections from local families
They were very prompt, caring, friendly and professional.
They were experienced in all aspects which helped us at a difficult time and helped with things that we had not thought of to mention for the funeral. Michele was absolutely fantastic.
Beautiful people to deal with.
Ran a very professional operation showing extreme care and friendship. Competitively priced and offered many options. The result was better than I could have imagined and our guests commented accordingly.
We have now used WD Rose on two occasions and both times have been very positive.
In such an emotional time, to have the wonderful staff to support and assist our family has been a huge help and comfort. The whole process has been one of kindness, support and a genuine care for our welfare at every stage.